.Manly Bands is actually a direct-to-consumer dealer of males's rings. The company introduced in 2016 after John Ruggiero, the founder with his other half Michelle, could not find an appropriate wedding celebration band.This is Ruggiero's 2nd appeal on the podcast. In April 2021, our company explained the firm's beginning, distinct band materials, and even more. Ever since, Manly Bands has actually gotten its maker. The production of rings coming from, state, Port Daniel's scotch gun barrels or even Fender guitar cords creates powerful video, mentions Ruggiero, best for storytelling on social media and elsewhere.The whole entire sound of our conversation is inserted listed below. The transcript is actually modified for span and also quality.Eric Bandholz: Provide our team a review of what you carry out.John Ruggiero: My wife, Michelle, and also I started an online ring company called Manly Bands in 2016 to handle a complication of wedding ceremony bands for men. Our experts were merely married. I possess huge hands and could not find a ring that I liked that was certainly not overpriced. My alternatives were actually buying coming from a directory or even having something customized.I wound up buying from a web site. The band got here in a flat mailer, without box or even customer support. It was a horrible adventure by today's ecommerce criteria.Our company got married, transferred to Florida, and also needed to have a job. We told ourselves, "Our team are actually each entrepreneurs. Why do not we develop our personal service?" We covered the kinds of problems our team 'd observed and also just how to resolve them. My ring expertise came up, and our team decided to attempt to address it for various other guys.Our target when we started was to pay for rental payment. Our company assumed making a pair 1000 bucks a month from this would be wonderful. Our company considered it a way of living organization, certainly not high-growth. It was actually just Michelle as well as me in our garage making bands and also sending them bent on clients. Our experts had actually hit on something. Our message resonated along with leads.Michelle as well as I create an outstanding crew. I develop concepts, as well as she's the implementer. A considerable amount of our effectiveness goes to her imaginative thoughts. She names the bands as well as develops identities. She links the rings to clients. Defining a ring entirely as "eight-millimeter dark" really did not suffice.Our experts developed bands coming from special materials, including Jack Daniel's gun barrels or unique steels. Your business removed. Ever since, our experts've grown considerably. Our experts now have more than 55 people in the Manly Bands loved ones. Regarding fifty percent of those are actually ring professionals that function in our lately obtained manufacturing outlet in Utah.Bandholz: When performed you acquire a maker?Ruggiero: About a year as well as a fifty percent earlier. Our experts had been their client for several years, so we knew all of them well. Many of their company was wholesale, which really did not passion our team-- heading to mom-and-pop jewelers. They retained their retail customers as well as brand name. Our company acquired a few of their resources and took over staff members.Bringing on a manufacturing staff has actually been just one of the greatest factors our company've performed. It's been astonishing to head out there certainly as well as view all of them create bands out of Fender guitar cords or steel from an M1 Abrams container.Bandholz: Just how does internal production influence advertising?Ruggiero: It is actually been actually large. Taking a video camera to the opposite of the office and also shooting the group making use of turrets to cut the metal rods or even scotch gun barrels right into rings creates fabulous video clip. Our company possess our video camera workers on the market regularly. Our experts utilize that video on our social media and in our adds and e-newsletters. Our team make an effort to promote that given that many providers in the males's band room don't create. They fall ship or even purchase from international and afterwards transport it out. But we wish it to last a life time and also be actually something folks can easily take pleasure in.Our company've possessed a lot of results along with our army ancestry compilation, where we source one-of-a-kind military components. Our company possess the M1 Garand rifle inventory, the hardwood part, from War of the nations I. Enjoying our crew put that in the lathe and also reduced an item out for a band is exciting.Our marketing for those bands talks about the past history, the soldiers, where the tool was made use of, as well as factors like that. My other half and also I examined filmmaking in university. We use our capabilities to enlighten as well as narrate. As an example, I lately received an e-mail coming from a consumer that shared that his grandpa made use of to drive M1 tanks. The client blessed one of those bands to his grand daddy, and also they possessed quite a psychological swap. It behaves to assist clients get in touch with their past and make one thing purposeful.Bandholz: Where can folks get a band from you?Ruggiero: ManlyBands.com. Our team possess images on Instagram, too. I get on Twitter and LinkedIn.